# Brands

The Brands feature allows venues to operate multiple distinct brands within a single physical location. This enables venues to sell different product categories under separate brand identities whilst managing everything from one central kitchen and POS system.

## What are Brands?

Brands are separate business identities that operate within the same venue. Each brand can have its own product range, distinct branding and visual identity, and separate online presence.

Each brand can have its own website where customers only see products assigned to that specific brand. Integration providers can list multiple brands from that same venue.

> **Example:**
>
> Consider a venue that operates:
>
> * Flame Pizza brand selling pizzas
> * Ice Café brand selling coffees and pastries
>
> Each brand appears as a separate restaurant to customers where customers can visit separate websites for each brand, seeing only the relevant products. However, both brands operate from the same kitchen using the same KDS.

Products can be assigned to show only in a specific brand or in multiple brands. This is done under the Product Overview tab under Brands, or during product creation.

[Creating a Product](/menu/products/creating-a-product.md)


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