# Segment Configuration and Filter Options

## General

**Segment Name:** The name you assign to identify this customer segment (e.g., "All Flame Pizza Dundrum Customers", "Frequent Brunch Customers", or "Lapsed VIP Members")

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## Filter Options

### Order History

**Number of Orders:** Filter by total order count. Set minimum and maximum values to define the range.

**Last Order Time:** Filter by date of most recent order. Set a date range to identify when customers last ordered.

**First Order Time:** Filter by date of first order. Set a date range to identify when customers joined.

**Has Not Ordered in Days:** Filter by number of days since last order. *Useful for identifying inactive customers.*

### Marketing Preferences

**Marketing Allowed:** Filter by marketing opt-in status. Select "Yes" for opted-in customers or "No" for opted-out.

**Marketing Skipped Until:** Filter customers with temporary marketing opt-outs. Set a date range for the pause period.

### Points Balance

**Points Balance:** Filter by current loyalty points total. Set minimum and maximum values to define the range.

### Venues

**Has Ordered from Venue:** Filter customers who have ordered from selected venue.

**Has Not Ordered from Venue:** Filter customers who have never ordered from selected venue.

### Products

**Has Ordered Product PLU:** Filter customers who have purchased selected products.

**Has Not Ordered Product PLU:** Filter customers who have never purchased selected products.

### Service Types

**Has Ordered Service Type:** Filter customers who have used selected service type (e.g., delivery, collection).

**Has Not Ordered Service Type:** Filter customers who have never used selected service type.

### Discounts

**Has Redeemed Discount:** Filter customers who have used selected promotional offers.

**Has Not Redeemed Discount:** Filter customers who have never used selected promotional offers.

### Platforms

**Platform Used:** Filter customers who have ordered through selected platform.

**Platform Not Used:** Filter customers who have never ordered through selected platform.

### Time Ranges

**Favourite Order Time Ranges:** Filter customers by their favourite ordering times.

### Included IDs

Instead of using filters, you can manually specify customers by uploading CSV files:

**Included Consumer IDs:** Upload a CSV of customer IDs to include in the segment. Only these customers will be included.

**Excluded Consumer IDs:** Upload a CSV of customer IDs to exclude from the segment. All other customers will be included.